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~person:"Reynolds, Joel"
~person:"Zanger, Cornelia"
~subject:"Brand image"
~subject:"Theory"
~type_genre:"Non-commercial literature"
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WWDP : Diskussionspapiere der Fakultät für Wirtschaftswissenschaften der Technischen Universität Chemnitz
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Die Eignung des Flow-Ansatzes zur Erklärung der Erlebnisvermittlung im Eventmarketing
Drengner, Jan
;
Zanger, Cornelia
-
2002
Persistent link: https://www.econbiz.de/10013430498
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