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~person:"Ricard, Line"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
~type_genre:"Graue Literatur"
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Beziehungsmarketing
E-commerce
5
Electronic Commerce
5
Relationship marketing
4
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Bank
2
Consumer behaviour
2
Konsumentenverhalten
2
relationship marketing
2
Banking industry
1
Banking services
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Cognition
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Cognitive mapping
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Confidence
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Customer retention
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Dienstleistungssektor
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Electronic Banking
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Electronic banking
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Emotion
1
Emotions
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Financial services
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Finanzdienstleistung
1
Internet
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Kognition
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Kundenbindung
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Lieferantenmanagement
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Live chat services
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Live support system, real-time communication
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Measurement
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Messung
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Online retailing
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Online-Handel
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Service industry
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Supplier relationship management
1
Vertrauen
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Viral marketing
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Virales Marketing
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Aufsatz in Zeitschrift
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Ricard, Line
Wirtz, Bernd W.
7
Leimstoll, Uwe
6
Schumann, Jan Hendrik
6
Smith, Alan D.
6
Kumar, Vikas
5
Park, Jungkun
5
Piller, Frank T.
5
Straker, Karla
5
Wrigley, Cara
5
Zhao, Jing
5
Alioski, Adrian
4
Bang, Nguyen
4
Barari, Mojtaba
4
Chung, Namho
4
Frasquet Deltoro, Marta
4
Hjort, Klas
4
Hudetz, Kai
4
Hübner, Alexander
4
Karjaluoto, Heikki
4
Konuş, Umut
4
Mangiaracina, Riccardo
4
Matos, Celso Augusto de
4
Moriuchi, Emi
4
Neslin, Scott A.
4
Netessine, Serguei
4
Quach, Sara
4
Ramanathan, Ramakrishnan
4
Singh, Jasjit
4
Sinha, Kingshuk K.
4
Teng, Nina
4
Thaichon, Park
4
Agrebi, Meriem
3
Akturk, M. Serkan
3
Anderl, Eva
3
Angriawan, Arifin
3
Benbasat, Izak
3
Bijmolt, Tammo H. A.
3
Brengman, Malaika
3
Brun, Isabelle
3
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
European journal of marketing : EJM
1
Journal of financial services marketing : JFSM
1
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ECONIS (ZBW)
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Online relationship quality : testing an integrative and comprehensive model in the banking industry
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 219-246
Persistent link: https://www.econbiz.de/10011633635
Saved in:
2
OCL : online customer loyalty in the service industries : scale development and validation
Toufaily, Elissar
;
Fallu, Jean-Mathieu
;
Ricard, Line
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 269-298
Persistent link: https://www.econbiz.de/10011633641
Saved in:
3
E-relationship marketing : a cognitive mapping introspection in the banking sector
Brun, Isabelle
;
Durif, Fabien
;
Ricard, Line
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 572-594
Persistent link: https://www.econbiz.de/10010371631
Saved in:
4
An integrative model of installed online trust in the financial services industry
Rajaobelina, Lova
;
Ricard, Line
;
Bergeron, Jasmin
; …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10010497765
Saved in:
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