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~person:"Richelieu, André"
~subject:"Markenführung"
~subject:"USA"
~type_genre:"Fallstudie"
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International journal of business and globalisation : IJBG
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Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
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