Liaukonyte, Jura; Streletskaya, Nadia A.; Kaiser, Harry M. - In: Applied Economic Perspectives and Policy 35 (2013) 3, pp. 476-507
Using a lab experiment with 351 adult non-student subjects, we investigate the impact of labels and secondary information on willingness to pay (WTP) for foods that use various ingredients and processes that have been the subject of food policy discussions. We find a distinct asymmetry of WTP...