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~person:"Rijsdijk, Serge A."
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Rijsdijk, Serge A.
Langerak, Fred
85
Verhoef, Peter C.
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ERIM report series research in management
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10008662790
Saved in:
2
Shouldn't customers control customized product development
Smets, Lydie P. M.
;
Langerak, Fred
;
Rijsdijk, Serge A.
- In:
The journal of product innovation management : an …
30
(
2013
)
6
,
pp. 1242-1253
Persistent link: https://www.econbiz.de/10010210848
Saved in:
3
Understanding a two-sided coin : antecedents and consequences of a decomposed product advantage
Rijsdijk, Serge A.
;
Langerak, Fred
;
Hultink, Erik J.
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10008822520
Saved in:
4
Understanding a Two‐Sided Coin: Antecedents and Consequences of a Decomposed Product Advantage
Rijsdijk, Serge A.
;
Langerak, Fred
;
Jan Hultink, Erik
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 33-48
Persistent link: https://www.econbiz.de/10008769511
Saved in:
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