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~person:"Rilling, Thomas"
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Rilling, Thomas
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Managers' marketing alliance formation behavior : the role of external factors and managers' personality traits
Kuester, Sabine
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Rilling, Thomas
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2009
Persistent link: https://www.econbiz.de/10003932850
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