//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ringle, Christian M."
~person:"Sattler, Henrik"
~subject:"Brand management"
~subject:"Consumer goods industry"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product-line extension"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer goods industry
Brand extension
11
Markentransfer
11
Erfolgsfaktor
6
Success factor
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
3
Markenartikel
3
Markenführung
3
Deutschland
2
Germany
2
Advertising effects
1
Brand extensions
1
Celebrity endorsement
1
Celebrity-Werbung
1
Dienstleistungsqualität
1
Estimation
1
Football
1
Fußball
1
Handelsmarke
1
Konsumgüterindustrie
1
Purchase risk
1
Regression analysis
1
Regressionsanalyse
1
Schätzung
1
Service quality
1
Similarity
1
Spillover effect
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Store brand
1
Theorie
1
Theory
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
German
2
English
2
Author
All
Ringle, Christian M.
Sattler, Henrik
Boisvert, Jean
7
Keller, Kevin Lane
7
Huber, Frank
6
Dens, Nathalie
4
Hem, Leif E.
4
Meyer, Frederik
4
Park, C. Whan
4
Pelsmacker, Patrick de
4
Phau, Ian
4
Völckner, Franziska
4
Aaker, David A.
3
Bravo, Rafael
3
Caravella, Mary
3
Cobbs, Joe
3
Dawar, Niraj
3
Faßnacht, Martin
3
Iversen, Nina M.
3
Joshi, Richa
3
Kim, Kyeongheui
3
McKelvey, Stephen
3
Milberg, Sandra J.
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Reinstrom, Christian
3
Ringeisen, Petra
3
Sichtmann, Christina
3
Spiggle, Susan
3
Veg-Sala, Nathalie
3
Wilson, Jonathan A. J.
3
Yadav, Rajan
3
Aimé, Isabelle
2
Alvarez, Cecilia M. O.
2
Anderson, Paul F.
2
Ashill, Nicholas J.
2
Bacchiega, Emanuele
2
Bapat, Dhananjay
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
more ...
less ...
Published in...
All
Journal of business economics : JBE
2
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
How celebrity endorsers enhance parent brand extendibility to low similarity brand extensions
Erfgen, Carsten
;
Sattler, Henrik
;
Schnittka, Oliver
- In:
Journal of business economics : JBE
85
(
2015
)
5
,
pp. 479-504
Persistent link: https://www.econbiz.de/10011283796
Saved in:
3
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
4
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->