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~person:"Ringle, Christian M."
~person:"Sattler, Henrik"
~subject:"Consumer goods industry"
~subject:"Germany"
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Search: subject_exact:"Product-line extension"
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Consumer goods industry
Germany
Brand extension
11
Markentransfer
11
Erfolgsfaktor
6
Success factor
6
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Deutschland
2
Advertising effects
1
Brand extensions
1
Celebrity endorsement
1
Celebrity-Werbung
1
Dienstleistungsqualität
1
Estimation
1
Football
1
Fußball
1
Handelsmarke
1
Konsumgüterindustrie
1
Purchase risk
1
Regression analysis
1
Regressionsanalyse
1
Schätzung
1
Service quality
1
Similarity
1
Spillover effect
1
Spillover-Effekt
1
Sponsoring
1
Sponsorship
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Sportmarketing
1
Sports marketing
1
Store brand
1
Theorie
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Theory
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German
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Ringle, Christian M.
Sattler, Henrik
Huber, Frank
5
Völckner, Franziska
4
Meyer, Frederik
3
Reinstrom, Christian
3
Baumüller, Nicole
2
Dietert, Anna-Christina
2
Falkenreck, Christine
2
Gierl, Heribert
2
Hennigs, Nadine
2
Vogel, Johannes
2
Wagner, Ralf
2
Wiedmann, Klaus-Peter
2
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Benkenstein, Martin
1
Brandstätter, Marion
1
Brunner, Martin F.
1
Burmann, Christoph
1
Bündgen, Karolin
1
Claren, Saskia
1
Clemente, Maria
1
Daniels, Jens
1
Diegel, Marius
1
Dreisbach, Jan
1
Foscht, Thomas
1
Frank, Sarah
1
Gaßmann, Barbara
1
Gedenk, Karen
1
Giovanis, Apostolos N.
1
Giudice, Elisabeth-M.
1
Hallmann, Kirstin
1
Hesse, Andreas
1
Hildebrandt, Lutz
1
Hünerberg, Reinhard
1
Hüttl-Maack, Verena
1
Jansen, Susanne
1
Jensen, Stefanie
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Journal of business economics : JBE
1
Management_372TUHH / Technische Universität Hamburg-Harburg : research papers series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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Do we really know how to manage brand extension success?
Ringle, Christian M.
;
Völckner, Franziska
;
Sattler, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009732528
Saved in:
2
Markentransfererfolgsanalysen bei kurzlebigen Konsumgütern unter Berücksichtigung von Konsumentenheterogenität
Völckner, Franziska
;
Sattler, Henrik
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
57
(
2005
)
8
,
pp. 669-688
Persistent link: https://www.econbiz.de/10003233412
Saved in:
3
Bestimmungsfaktoren des Markentransfererfolges : eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik
;
Völckner, Franziska
- In:
Journal of business economics : JBE
73
(
2003
)
10
,
pp. 1077-1102
Persistent link: https://www.econbiz.de/10001813931
Saved in:
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