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~person:"Rita, Paulo"
~subject:"Brand management"
~subject:"Kundenintegration"
~subject:"Theory"
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Rita, Paulo
Han, Heesup
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
3
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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