//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ritter, Thomas"
~subject:"Consumer behaviour"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industriegütermarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Theorie
B-to-B-Marketing
7
Business-to-business marketing
7
Beschaffung
3
Lieferantenmanagement
3
Procurement
3
Supplier relationship management
3
E-commerce
2
Electronic Commerce
2
Konsumentenverhalten
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Theory
2
Analytics
1
Bayes-Statistik
1
Bayesian inference
1
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Bundling strategy
1
Business economics
1
Business model
1
Business network
1
Business relationship
1
Buying behavior
1
Buying center
1
COVID-19 pandemic
1
Case study
1
Coronavirus
1
Customer need
1
Digitalisierung
1
Digitalization
1
Digitization
1
Ecosystem
1
Epidemic
1
Epidemie
1
Erfolgsfaktor
1
Geschäftsmodell
1
Human Resource Management
1
Human resource management
1
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
3
Language
All
English
3
Author
All
Ritter, Thomas
Backhaus, Klaus
6
Homburg, Christian
5
Kleinaltenkamp, Michael
5
Mohan, Mayoor
5
Casidy, Riza
4
Johnston, Wesley J.
4
Nyadzayo, Munyaradzi W.
4
Albers, Sönke
3
Brown, Brian P.
3
Bush, Alan J.
3
Flory, Markus
3
Hermanns, Arnold
3
Krafft, Manfred
3
Moncrief, William C.
3
Rangarajan, Deva
3
Russo, Ivan
3
Sesé, F. Javier
3
Sharma, Arun
3
Weiber, Rolf
3
Aarikka-Stenroos, Leena
2
Anaza, Nwamaka A.
2
Caigny, Arno de
2
Chugh, Richa
2
Cobelli, Nicola
2
Confente, Ilenia
2
Coussement, Kristof
2
Ehret, Michael
2
Elmaghraby, Wedad
2
Engelhardt, Werner Hans
2
Ferguson, Jodie L.
2
Gligor, David M.
2
Karwan, Mark H.
2
Keränen, Joona
2
Klarmann, Martin
2
Kowalkowski, Christian
2
Kuppelwieser, Volker
2
LaPlaca, Peter J.
2
Leszczyński, Grzegorz
2
Lilien, Gary L.
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
From buying centers to buying ecosystems : advancing the B2B research journey
Ehret, Michael
;
Johnston, Wesley J.
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. A10-A16
Persistent link: https://www.econbiz.de/10014530182
Saved in:
3
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->