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~person:"Robinson, William Thomas"
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Abnormal stock returns
1
Advertising
1
Börsenkurs
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Capital income
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Carryover advertising
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Firm advertising
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Geschenk
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Gifts
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Internet marketing
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Kapitaleinkommen
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Marketing-finance interface
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Online-Handel
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Online-Marketing
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Preismanagement
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Pricing strategy
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Share price
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Werbung
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external reference price
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gift registry fulfilment
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online gift registry
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online retailing
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Robinson, William Thomas
Oh, Yun Kyung
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Yi, Jisu
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Choeh, Joon Yeon
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Hu, Ye
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Min, Jihong
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Wang, Xin
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Won, Eugene J. S.
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Gulen, Huseyin
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Kim, Jongdae
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Kim, Jung-Min
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International journal of electronic marketing and retailing : IJEMR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Do stock prices undervalue investments in advertising?
Oh, Yun Kyung
;
Gulen, Huseyin
;
Kim, Jung-Min
;
Robinson, …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 611-626
Persistent link: https://www.econbiz.de/10011614269
Saved in:
2
How do external reference prices influence online gift giving?
Oh, Yun Kyung
;
Hu, Ye
;
Wang, Xin
;
Robinson, William Thomas
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 359-371
Persistent link: https://www.econbiz.de/10010394747
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