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~person:"Rocereto, Joseph F."
~subject:"Consumer behaviour"
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Consumer behaviour
Beziehungsmarketing
2
Brand image
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Rocereto, Joseph F.
Cho, Yoon C.
7
Rizkallah, Elias G.
3
Diriker, Memo
2
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Mosca, Joseph B.
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Passyn, Kirsten A.
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Journal of business & economics research
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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2
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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