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~person:"Rodrigues, Filipe Ferminiano"
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Rodrigues, Filipe Ferminiano
Wright, Scott A.
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Journal of advertising : official publication of the American Academy of Advertising
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Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages
Hernandez, José Mauro da Costa
;
Wright, Scott A.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10011313248
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