Høgevold, Nils M.; Rodriguez, Rocio; Svensson, Gøran; … - In: Marketing Intelligence & Planning 40 (2021) 1, pp. 33-56
Purpose: The purpose of the study is to confirm a conceptualised framework regarding organizational and environmental indicators of sales performance on sellers in a business-to-business environment. The study is based on the meta-analyses of sales performance by Churchill et al. (1985) and...