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~person:"Rogers, Beth"
~subject:"Gravitationsmodell"
~subject:"Pharmaindustrie"
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Gravitationsmodell
Pharmaindustrie
Make-or- Buy-Entscheidung
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Make-or-buy decision
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Rogers, Beth
Syverson, Chad
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Atalay, Enghin
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Li, Mary Jialin
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Hortaçsu, Ali
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Ceccagnoli, Marco
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Palermo, Vincenzo
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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An exploratory study of the make-or-buy decisions in pharmaceutical sales
Rogers, Beth
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10003843599
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