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Rogers, Martha
Pine II, B.Joseph
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DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?
Pine II, B.Joseph
;
Peppers, Don
;
Rogers, Martha
- In:
Harvard business review : HBR
73
(
1995
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10005999008
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