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Rogers, Robert D.
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International journal of market research : JMRS ; the journal of the Market Research Society
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Simple rating scale formats: Exploring extreme response
Albaum, Gerald
;
Roster, Catherine
;
Yu, Julie H.
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
5
,
pp. 633-650
Persistent link: https://www.econbiz.de/10007871340
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