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Industrial marketing management : the international journal for industrial and high-tech firms
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Adapt fast or die slowly : complex adaptive business models at Cisco Systems
Groeger, Lars
;
Bruce, Kyle
;
Rolfe, Iain
- In:
Industrial marketing management : the international …
77
(
2019
),
pp. 102-115
Persistent link: https://www.econbiz.de/10012004186
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