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~person:"Romaniuk, Jenni"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Deutschland
Konsumentenverhalten
Preismanagement
Brand
17
Markenartikel
17
Consumer behaviour
14
Brand management
12
Markenführung
12
Brand image
9
Markenimage
9
Advertising
3
Advertising effects
3
Werbewirkung
3
Werbung
3
Brand awareness
2
China
2
Competition
2
Internet marketing
2
Online-Marketing
2
Wettbewerb
2
brand usage
2
Advertising and brand recall
1
Advertising effectiveness
1
Advertising likeability
1
Australia
1
Australien
1
Benchmarking
1
Beziehungsmarketing
1
Brand elements
1
Brand name
1
Brand recall
1
Brand retrieval
1
Buying behavior
1
Cause-Related Marketing
1
Cause-related marketing
1
Charitable organization
1
Co-branding
1
Competitive interference
1
Consumer behavior
1
Consumer decision-making
1
Customer journey
1
Duplication of purchase law
1
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9
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Article
14
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12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
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2
Reprint
2
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English
14
Author
All
Romaniuk, Jenni
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Hildebrandt, Lutz
16
Sattler, Henrik
16
Bruhn, Manfred
15
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Esch, Franz-Rudolf
13
Huber, Frank
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Baumgarth, Carsten
12
Guzman, Francisco
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Meffert, Heribert
12
Baumgartner, Bernhard
11
Bronnenberg, Bart J.
11
Olbrich, Rainer
11
Veloutsou, Cleopatra
11
Ahlert, Dieter
10
Bauer, Hans H.
10
Boztuğ, Yasemin
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Herrmann, Andreas
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Chintagunta, Pradeep K.
9
De Chernatony, Leslie
9
Han, Heesup
9
Johnson, Lester W.
9
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International journal of market research : JMRS ; the journal of the Market Research Society
4
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Brand management ; Vol. 2
1
European journal of marketing
1
International journal of market research
1
Journal of business research : JBR
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Measuring and managing brands
1
The journal of product & brand management
1
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ECONIS (ZBW)
14
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1
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
2
Advancing the understanding of the pre-purchase stage of the customer journey for service brands
Fuller, Rachel
;
Stocchi, Lara
;
Gruber, Thorsten
; …
- In:
European journal of marketing
57
(
2023
)
2
,
pp. 360-386
Persistent link: https://www.econbiz.de/10013502566
Saved in:
3
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
5
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
6
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
7
Comparing direct and indirect branding in advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
8
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
9
Benchmarking buyer behavior towards new brands
Trinh, Giang
;
Romaniuk, Jenni
;
Tanusondjaja, Arry
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 743-752
Persistent link: https://www.econbiz.de/10011614559
Saved in:
10
Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
Saved in:
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