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~person:"Romaniuk, Jenni"
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Fernsehwerbung
5
Television advertising
5
Advertising effects
4
Werbewirkung
4
Fernsehen
3
Fernsehprogramm
3
Television
3
Television programme
3
Brand management
2
Markenführung
2
USA
2
United States
2
Advertising
1
Advertising planning
1
Australia
1
Australien
1
Comparison
1
Consumer behaviour
1
Costs
1
Duplication of viewing
1
Großbritannien
1
Internet marketing
1
Konsumentenverhalten
1
Kosten
1
Lead-in
1
Longitudinal research
1
Loyalty
1
Media usage
1
Mediennutzung
1
Online-Marketing
1
Product Placement
1
Product placement
1
Program scheduling
1
Programme promotions
1
Sales promotion
1
Scheduling problem
1
Scheduling-Verfahren
1
Time
1
United Kingdom
1
Vergleich
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Romaniuk, Jenni
Bellman, Steven
18
Wilbur, Kenneth C.
15
Varan, Duane
14
Nilssen, Tore
13
Pelsmacker, Patrick de
13
Kind, Hans Jarle
12
Sørgard, Lars
12
Grossman, Michael
10
Bakir, Aysen
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Schmidtke, Richard
7
Sonnac, Nathalie
7
Cantoni, Davide
6
Chesnes, Matthew
6
Jeong, Yongick
6
Jin, Ginger Zhe
6
Reijmersdal, Eva A. van
6
Verhellen, Yann
6
Wada, Roy
6
Bursztyn, Leonardo
5
Gabszewicz, Jean Jaskold
5
Kent, Robert J.
5
Kyhl, Søren
5
Laussel, Didier
5
Lin, Panlang
5
Neijens, Peter C.
5
Schweidel, David A.
5
Tekin, Erdal
5
Anderson, Simon P.
4
Beal, Virginia
4
Boerman, Sophie C.
4
Coffey, Amy Jo
4
Crawford, Gregory S.
4
Deer, Lachlan
4
Guitart, Ivan A.
4
Harris, Jennifer L.
4
Hartnett, Nicole
4
Huber, Frank
4
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European journal of marketing : EJM
2
Journal of advertising research
2
International journal of advertising : the quarterly review of marketing communications
1
Source
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ECONIS (ZBW)
5
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
The relative influence of advertising and word-of-mouth on viewing new season television programmes
Romaniuk, Jenni
;
Hartnett, Nicole
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10011626384
Saved in:
3
Retaining the primetime television audience
Jardine, Bryony
;
Romaniuk, Jenni
;
Dawes, John G.
;
Beal, …
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
Saved in:
4
Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate
;
Romaniuk, Jenni
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
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