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~person:"Romero, Gonzalo"
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Romero, Gonzalo
Seuring, Stefan
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Goyal, Sandeep
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The value of long-term relationships when selling to informal retailers - evidence from India
Fatunde, Olumurejiwa A.
;
Calmon, Andre
;
Zegher, Joann F. de
-
2021
Attempts to distribute durable, life-improving goods to customers at the
Base
of
the
Pyramid
(BoP) – the more than …
Persistent link: https://www.econbiz.de/10012593937
Saved in:
2
Operational strategies for distributing durable goods in the
base
of
the
pyramid
Calmon, Andre P.
;
Jue-Rajasingh, Diana
;
Romero, Gonzalo
; …
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
4
,
pp. 1887-1905
Persistent link: https://www.econbiz.de/10013373409
Saved in:
3
Operational strategies for distributing durable goods in the
base
of
the
pyramid
Calmon, Andre P.
;
Jue-Rajasingh, Diana
;
Romero, Gonzalo
; …
-
2019
-
Revised version of 2018/04/TOM
Persistent link: https://www.econbiz.de/10012160787
Saved in:
4
Operations strategy at the
base
of
the
pyramid
: consumer education and reverse logistics in a durable goods supply chain
Calmon, Andre P.
;
Rajasingh, Diana J.
;
Romero, Gonzalo
; …
-
2018
-
Revised version of 2017/15/TOM
Persistent link: https://www.econbiz.de/10012035913
Saved in:
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