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Rondan-Cataluña, Francisco J.
Arenas Gaitán, Jorge
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Ramírez-Correa, Patricio E.
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Rondan Cataluña, F. Javier
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Journal of Research in Interactive Marketing
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Antecedents of WOM: SNS-user segmentation
Arenas-Gaitán, Jorge
;
Rondan-Cataluña, Francisco J.
; …
- In:
Journal of Research in Interactive Marketing
12
(
2018
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012077000
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