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~person:"Rong, Chen"
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Cause congruence
2
Cause-Related Marketing
2
Cause-related marketing
2
Consumer behaviour
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Konsumentenverhalten
2
Theorie
2
Theory
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cause-related marketing
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corporate ability association
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corporate social responsibility assocation
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2001-2005
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Advertising
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Ausgaben
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Australia
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Australien
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Capital structure
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Carbon offset products
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China
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Consumers' need for uniqueness (CNFU)
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Distribution costs
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Emissions trading
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Emissionshandel
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Expenditure
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Firm performance
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Forschungskosten
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Hausgeräteindustrie
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Home appliance industry
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Industrial research
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Industrieforschung
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Japan
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Kapitalstruktur
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Mathematical programming
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Mathematische Optimierung
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Rong, Chen
He, Feng
68
Hao, Jing
13
Ma, Feng
6
Wang, Ziwei
6
Chen, Rong
5
Wu, Ji
5
Ma, Yaming
4
Xu, Xiaoning
4
Zhang, Qingzhi
4
Zhang, Xiaotao
4
Feng, Yaqian
3
Fu, Tong
3
Liu, Guanchun
3
Su, Song
3
Cui, Xin
2
Dou, Jun
2
Du, Hanyu
2
Feng He, Xiang
2
Feng, He
2
Fu, Weihui
2
He, Xin-Feng
2
Hu, Kai
2
Hu, Weihua
2
Huang, Jun
2
Kim, Nam Hyok
2
Lei, Jiasu
2
Li, Quan-Lin
2
Li, Youwei
2
Liu, Longzhu
2
Liu-Chen, Baiao
2
Lucey, Brian M.
2
Moosa, Anitha
2
Qin, Shuqi
2
Shu, Lianjie
2
Tang, Quan
2
Tsui, Kwok-Leung
2
Wang, Chunfeng
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Wang, Jing
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Wang, Ziqiao
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Australian journal of management
2
International journal of services technology and management
1
Journal of business research : JBR
1
Journal of the Operational Research Society : OR
1
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ECONIS (ZBW)
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1
How to promote purchase of carbon offset products : labeling vs. calculation?
Liu, Longzhu
;
Rong, Chen
;
He, Feng
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 942-948
Persistent link: https://www.econbiz.de/10010516674
Saved in:
2
Solving non-linear portfolio optimization problems with interval analysis
Xu, Xiaoning
;
He, Feng
;
Rong, Chen
;
Zhang, Qingzhi
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
6
,
pp. 885-893
Persistent link: https://www.econbiz.de/10011378789
Saved in:
3
The impact of product warranties on the capital structure of Australian firms
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431556
Saved in:
4
Does cause congruence affect how different corporate associations influence consumer responses to cause-related marketing?
Rong, Chen
;
Su, Song
;
He, Feng
- In:
Australian journal of management
39
(
2014
)
2
,
pp. 191-206
Persistent link: https://www.econbiz.de/10010431557
Saved in:
5
R&D, advertising and firm technical efficiency : an empirical analysis on Chinese and Japanese household appliance industry
He, Feng
;
Rong, Chen
- In:
International journal of services technology and management
16
(
2011
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10009314078
Saved in:
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