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~person:"Rooney, Tara"
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Rooney, Tara
Krolikowska, Ewa
15
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10
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Bruce, Helen
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The journal of services marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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Women microbusiness owners' entrepreneurial marketing decision-making during a crisis
Bruce, Helen L.
;
Rooney, Tara
;
Krolikowska, Ewa
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1800-1832
Persistent link: https://www.econbiz.de/10014450122
Saved in:
2
Guest editorial: investigating the effect of the physical context on customer experience
Bruce, Helen L.
;
Krolikowska, Ewa
;
Rooney, Tara
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 689-699
Persistent link: https://www.econbiz.de/10014314391
Saved in:
3
Special issue: the effect of the physical context on customer experience
Bruce, Helen
(
ed.
);
Krolikowska, Ewa
(
ed.
);
Rooney, Tara
(
ed.
)
-
2023
Persistent link: https://www.econbiz.de/10014314424
Saved in:
4
Rethinking relationship marketing as consumer led and technology driven : propositions for research and practice
Rooney, Tara
;
Krolikowska, Ewa
;
Bruce, Helen L.
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012483398
Saved in:
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