Rosenthal Meredith B.; Berndt Ernst R.; Donohue Julie M.; … - In: Forum for Health Economics & Policy 6 (2003) 1, pp. 1-28
The release of clarified Food and Drug Administration (FDA) guidelines and independent changes in consumer behavior provide an opportunity to study the effects of direct-to-consumer advertising (DTCA) in the prescription drug market alongside the effects of various physician-oriented promotions....