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~person:"Rossiter, John R."
~subject:"Relationship marketing"
~subject:"Werbepsychologie"
~type_genre:"Graue Literatur"
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Relationship marketing
Werbepsychologie
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Rossiter, John R.
Karlan, Dean
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Alan, Sule
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Galasso, Vincenzo
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Leimstoll, Uwe
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Advertising stimulus effects : a review
Percy, Larry
;
Rossiter, John R.
-
1991
Persistent link: https://www.econbiz.de/10000846740
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2
Emotions and motivations in advertising
Rossiter, John R.
;
Percy, Larry
-
1990
Persistent link: https://www.econbiz.de/10000846738
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3
Reliability of psycholinguistic analysis of advertising
Rossiter, John R.
;
Falsetta, Kristine I.
-
1979
Persistent link: https://www.econbiz.de/10000787863
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