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~person:"Rossiter, John R."
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
-
1997
Persistent link: https://www.econbiz.de/10000960570
Saved in:
2
Store Atmosphere and Purchasing Behavior
Donovan, Robert J.
;
Rossiter, John R.
;
Marcoolyn, Gilian
; …
- In:
Journal of retailing
70
(
1994
)
3
,
pp. 283
Persistent link: https://www.econbiz.de/10006636135
Saved in:
3
A better advertising planning grid
Rossiter, John R.
;
Percy, Larry
;
Donovan, Robert J.
-
1989
Persistent link: https://www.econbiz.de/10000842603
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