Lücke, Gundula; Kostova, Tatiana; Roth, Kendall - In: Journal of International Business Studies 45 (2014) 2, pp. 169-190
Multiculturalism, the internal representation of multiple cultural meaning systems, has critical implications for global managers and multinational corporations (MNCs). Understanding multiculturalism is becoming increasingly important, given that the locations within which MNC activity resides,...