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~person:"Rothenberger, Sandra"
~subject:"Markenführung"
~subject:"Preismanagement"
~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
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Markenführung
Preismanagement
Consumer behaviour
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Rothenberger, Sandra
Hinterhuber, Andreas
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Liozu, Stephan
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Meffert, Heribert
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Diller, Hermann
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Gundlach, Gregory T.
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Homburg, Christian
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Monroe, Kent B.
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Roth, Stefan
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Sheth, Jagdish N.
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Totzek, Dirk
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De Borger, Bruno L.
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Loy, Jens-Peter
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Oversohl, Christian
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Proost, Stef
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European Pricing and Marketing Conference
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ECONIS (ZBW)
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Pricing perspectives : marketing and management implications of new theories and applications
Rothenberger, Sandra
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003685373
Saved in:
2
Antezedenzien und Konsequenzen der Preiszufriedenheit
Rothenberger, Sandra
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002509288
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