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~person:"Rothensee, Matthias"
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Track the Success : ein Vergleich der Werbequalität in TV und Online-Video
Schlesinger, Olaf
;
Rothensee, Matthias
;
Schönherr, Stefan
- In:
Transfer : Zeitschrift für Kommunikation und …
69
(
2023
)
2
,
pp. 74-80
Persistent link: https://www.econbiz.de/10014295320
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