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Search: subject:"Status seeking motivation"
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Consumer based brand equity
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Status seeking motivation
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Global and local brands
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global and local brands
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Roy, Rajat
Chau, Ryan
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Consumer based brand equity and
status
seeking
motivation
for a global versus local brand
School of Marketing
existing market place based on consumer based brand equity and consumers
status
seeking
motivation
for consuming a global … type of brand and high versus low
status
seeking
motivation
consumers. Between high and low status seeking groups, a global …
Persistent link: https://www.econbiz.de/10009434883
Saved in:
2
Consumer-based brand equity and
status-seeking
motivation
for a global versus local brand
School of Marketing
in an existing market place based on consumer-based brand equity and consumers'
status-seeking
motivation
for purchasing … emerged between the type of brand and high versus low
status-seeking
motivation
consumers. A global brand is strongly favoured …
Persistent link: https://www.econbiz.de/10009480131
Saved in:
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