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~person:"Roy, Rajat"
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Consumer behaviour
21
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Roy, Rajat
Han, Heesup
115
Belk, Russell W.
113
Mattila, Anna S.
97
Grunert, Klaus G.
96
Huber, Frank
87
Lusk, Jayson L.
85
Phau, Ian
85
Bauer, Hans H.
79
Gierl, Heribert
79
Herrmann, Andreas
78
Wiedmann, Klaus-Peter
78
Usman, Osly
76
Sheth, Jagdish N.
75
Foxall, Gordon R.
73
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
63
Wansink, Brian
63
Agarwal, Sumit
62
Paul, Justin
59
Jang, Soocheong
57
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Laroche, Michel
55
Chintagunta, Pradeep K.
54
Pelsmacker, Patrick de
54
Warlop, Luk
53
Thøgersen, John
52
Walsh, Gianfranco
52
Bronnenberg, Bart J.
51
Gröppel-Klein, Andrea
50
Hollebeek, Linda D.
50
Krishna, Aradhna
50
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Journal of business research : JBR
7
European journal of marketing : EJM
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
21
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1
Consumers' digital self-extension and pro-brand social media engagement : the role of culture
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Roy, Sanjit
;
Sobh, Rana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2199-2236
Persistent link: https://www.econbiz.de/10014448339
Saved in:
2
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
3
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
4
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
5
The role of implicit lay belief, SEC attributes and temporal orientation in consumer decision making
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
122
(
2021
),
pp. 411-422
Persistent link: https://www.econbiz.de/10012420425
Saved in:
6
Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
126
(
2021
),
pp. 23-34
Persistent link: https://www.econbiz.de/10012494293
Saved in:
7
When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal
;
Roy, Rajat
;
Naidoo, Vik
- In:
Journal of business research : JBR
116
(
2020
),
pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
Saved in:
8
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
9
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
10
The impact of regulatory focus and word of mouth valence on search and experience attribute evaluation
Roy, Rajat
;
Naidoo, Vik
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1353-1373
Persistent link: https://www.econbiz.de/10011725684
Saved in:
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