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~person:"Roy, Sanjit"
~subject:"Dienstleistungsqualität"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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Services marketing cases in emerging markets : an asian perspective
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Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
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