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~person:"Rudeloff, Christian"
~subject:"Corporate culture"
~subject:"Social web"
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Corporate culture
Social web
Public relations
5
Öffentlichkeitsarbeit
5
Business start-up
4
Marketing management
4
Marketingmanagement
4
Social Web
4
Unternehmensgründung
4
Communication
3
Deutschland
3
Germany
3
Internal communication
3
Interne Kommunikation
3
Internet marketing
3
Kommunikation
3
Online-Marketing
3
Brand management
2
Markenführung
2
social media
2
Absence of strategy
1
Brand Communications
1
Business Communication
1
Causation
1
Communication management
1
Corporate reputation
1
Creative industries
1
Cultural sector
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Effectuation
1
Entrepreneurs
1
Erfolgsfaktor
1
Facebook
1
Firmenimage
1
Kreativsektor
1
Kultursektor
1
Marketing Communications
1
Public Relations
1
Public Relations (PR)
1
Reputation
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Social Media Management
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Social media
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Rudeloff, Christian
Melewar, T. C.
15
Balmer, John M. T.
12
Clawson, James G.
10
Saxton, Gregory D.
10
Pleil, Thomas
8
Scott, David Meerman
8
Etter, Michael
7
Guo, Chao
7
Waters, Richard D.
6
Bühler, Heike
5
Camilleri, Mark Anthony
5
Komodromos, Marcos
5
Meng, Juan
5
Tindall, Natalie T. J.
5
Zerfaß, Ansgar
5
Bortree, Denise Sevick
4
Coombs, W. Timothy
4
Dürig, Uta-Micaela
4
Foroudi, Pantea
4
Ingenhoff, Diana
4
Johansen, Trine Susanne
4
Kitchen, Philip J.
4
Lee, Jung Wan
4
Maon, François
4
Mohamed, Ehab K. A.
4
Niederhäuser, Markus
4
Pakura, Stefanie
4
Podnar, Klement
4
Romenti, Stefania
4
Rosenberger, Nicole
4
Sriramesh, Krishnamurthy
4
Balmer, John M.T.
3
Bang, Nguyen
3
Becker, Kip
3
Beham, Frank
3
Berbegal-Mirabent, Jasmina
3
Berger, Bruce K.
3
Carroll, Craig E.
3
Cheney, George
3
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Published in...
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Conference proceedings Trends in Business Communication 2020
1
International journal of entrepreneurial venturing : IJEV
1
Journal of small business and entrepreneurship : JSBE
1
Review of managerial science : RMS
1
Source
All
ECONIS (ZBW)
4
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1
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
3
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
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