//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rudeloff, Christian"
~subject:"Effectuation"
~subject:"Internal communication"
~subject:"Interne Kommunikation"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Effectuation
Internal communication
Interne Kommunikation
Social web
Marketing management
4
Marketingmanagement
4
Public relations
4
Social Web
4
Öffentlichkeitsarbeit
4
Business start-up
3
Communication
3
Internet marketing
3
Kommunikation
3
Online-Marketing
3
Unternehmensgründung
3
Brand management
2
Deutschland
2
Germany
2
Markenführung
2
social media
2
Absence of strategy
1
Brand Communications
1
Business Communication
1
Causation
1
Communication management
1
Corporate reputation
1
Entrepreneurs
1
Erfolgsfaktor
1
Facebook
1
Firmenimage
1
Marketing Communications
1
Public Relations
1
Public Relations (PR)
1
Reputation
1
Social Media Management
1
Social media
1
Social network
1
Soziales Netzwerk
1
Start-ups
1
Strategic communication
1
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Rudeloff, Christian
Bruhn, Manfred
21
Esch, Franz-Rudolf
10
Langner, Tobias
10
Scott, David Meerman
7
Ryan, Damian
6
Haenlein, Michael
5
Ozuem, Wilson
5
Adeola, Ogechi
4
Bauer, Hans H.
4
Harris, Lisa
4
Karjaluoto, Heikki
4
Khasawneh, Rawan Tayseer
4
Kilian, Thomas
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Palmatier, Robert W.
4
Salmen, Sonja
4
Stephen, Andrew T.
4
Tuten, Tracy L.
4
Walsh, Gianfranco
4
Weinberg, Tamar
4
Abu-Shamaa, Rasha
3
Agnihotri, Raj
3
Al-Rabayah, Wafaa
3
Alsmadi, Izzat
3
Barger, Victor A.
3
Belz, Christian
3
Blanchard, Simon
3
Chan-Olmsted, Sylvia M.
3
Charlesworth, Alan
3
Dennis, Charles
3
Epp, Amber M.
3
Evans, Dave
3
Galak, Jeff
3
Gillis, Tamara L.
3
Goldenberg, Jacob
3
Hass, Berthold H.
3
Hinson, Robert
3
more ...
less ...
Published in...
All
Conference proceedings Trends in Business Communication 2020
1
International journal of entrepreneurial venturing : IJEV
1
Journal of small business and entrepreneurship : JSBE
1
Review of managerial science : RMS
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
3
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->