//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rudeloff, Christian"
~subject:"Effectuation"
~subject:"Markenführung"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketingpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Effectuation
Markenführung
Social web
Marketing management
4
Marketingmanagement
4
Public relations
4
Social Web
4
Öffentlichkeitsarbeit
4
Business start-up
3
Communication
3
Internal communication
3
Interne Kommunikation
3
Internet marketing
3
Kommunikation
3
Online-Marketing
3
Unternehmensgründung
3
Brand management
2
Deutschland
2
Germany
2
social media
2
Absence of strategy
1
Brand Communications
1
Business Communication
1
Causation
1
Communication management
1
Corporate reputation
1
Entrepreneurs
1
Erfolgsfaktor
1
Facebook
1
Firmenimage
1
Marketing Communications
1
Public Relations
1
Public Relations (PR)
1
Reputation
1
Social Media Management
1
Social media
1
Social network
1
Soziales Netzwerk
1
Start-ups
1
Strategic communication
1
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Rudeloff, Christian
Keller, Kevin Lane
18
Melewar, T. C.
18
Foroudi, Pantea
11
Bruhn, Manfred
9
Kitchen, Philip J.
9
Laukkanen, Tommi
9
Wiedmann, Klaus-Peter
9
Adeola, Ogechi
8
Baumgarth, Carsten
8
Burmann, Christoph
8
Esch, Franz-Rudolf
8
Ko, Eunju
8
Bauer, Hans H.
7
Bronnenberg, Bart J.
7
Dennis, Charles
7
Meffert, Heribert
7
Nufer, Gerd
7
O'Cass, Aron
7
Ozuem, Wilson
7
Schultz, Don E.
7
Scott, David Meerman
7
Urde, Mats
7
Aaker, David A.
6
Balmer, John M. T.
6
Christodoulides, George
6
Hinson, Robert
6
Hirvonen, Saku
6
Loureiro, Sandra Maria Correia
6
MacInnis, Deborah J.
6
Perrey, Jesko
6
Reijonen, Helen
6
Ryan, Damian
6
Walsh, Gianfranco
6
Woisetschläger, David
6
Šerić, Maja
6
Balmer, John M.T.
5
Bang, Nguyen
5
Chan-Olmsted, Sylvia M.
5
Haenlein, Michael
5
Häusel, Hans-Georg
5
more ...
less ...
Published in...
All
Conference proceedings Trends in Business Communication 2020
1
International journal of entrepreneurial venturing : IJEV
1
Journal of small business and entrepreneurship : JSBE
1
Review of managerial science : RMS
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
3
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->