Mandal, Abhijit; Thomas, Howard; Antunes, Don - In: Journal of Strategy and Management 2 (2009) 3, pp. 217-239
Purpose – The purpose of this paper is to focus around the literatures of the resource‐based firm and cognitive mental models, explores the dynamic linkages between cognitive models, resources and firm performance in the context of the insurance industry. Design/methodology/approach – In a...