Rugman, Alan M.; Oh, Chang Hoon - In: International Business Review 19 (2010) 5, pp. 479-488
The traditional independent variable in the multinationality and performance literature is the ratio of foreign (F) to total (T) sales, (F/T). This can now be supplemented by a new regional variable, the ratio of regional (R) to total (T) sales, i.e. (R/T). Data are presented on both (F/T) and...