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~person:"Ruhl, Andreas"
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Steinicke, Steffen
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POS-Marketing : integrierte Kommunikation für den Point of Sale ; Strategien, Konzepte, Trends
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Filialspezifisches Warengruppenmanagement - ein neues Konzept effizienter Sortimentssteuerung
Ruhl, Andreas
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Steinicke, Steffen
- In:
POS-Marketing : integrierte Kommunikation für den …
,
(pp. 239-251)
.
2001
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