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~person:"Ruiz Mafe, Carla"
~subject:"Consumer behaviour"
~subject:"Moving Image"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
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Consumer behaviour
Moving Image
Werbewirkung
Konsumentenverhalten
4
Social Web
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3
Cause-Related Marketing
2
Cause-related marketing
2
Eye-tracking
2
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2
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2
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S-O-R model
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Ruiz Mafe, Carla
Bigné Alcañiz, J. Enrique
6
Behe, Bridget K.
4
Bae, Mikyeung
3
Huddleston, Patricia T.
3
Oppewal, Harmen
3
Palma, Marco A.
3
Badenes-Rocha, Alberto
2
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2
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Simonetti, Aline
2
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Journal of business research : JBR
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and
eye-tracking
measures
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
Saved in:
3
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
4
Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
Saved in:
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