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~person:"Rumler, Andrea"
~subject:"Preismanagement"
~type_genre:"Aufsatz im Buch"
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Preismanagement
Conjoint analysis
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Conjoint-Analyse
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E-commerce
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Rumler, Andrea
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Fallbeispiel : Ermittlung der Preisbereitschaft für ein online vertriebenes Produkt mit Hilfe einer Conjoint-Analyse
Schlössel, Nadja
;
Rumler, Andrea
- In:
Digitale Kommunikation
,
(pp. 243-263)
.
2012
Persistent link: https://www.econbiz.de/10009545400
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