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~person:"Runyan, Rodney C."
~subject:"Dienstleistungsmarketing"
~subject:"Relationship marketing"
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Runyan, Rodney C.
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Multiple stakeholder market orientation : a service-dominant logic perspective of the market orientation paradigm
Line, Nathaniel D.
;
Runyan, Rodney C.
;
Gonzalez-Padron, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 42-60
Persistent link: https://www.econbiz.de/10012113566
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2
Destination marketing and the service-dominant logic : a resource-based operationalization of strategic marketing assets
Line, Nathaniel D.
;
Runyan, Rodney C.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 91-102
Persistent link: https://www.econbiz.de/10010351366
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