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~person:"Ruyter, Ko de"
~subject:"Online-Handel"
~type:"article"
~type_genre:"Fallstudie"
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More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
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