Iniesta-Bonillo, M. Angeles; Sánchez-Fernandez, Raquel; … - In: The Service Industries Journal 32 (2012) 15, pp. 2445-2462
Perceived value is of great interest in current marketing research. However, in the area of Internet as a shopping channel of small businesses, there has been little analysis of customer perceived value and its determinants. This paper examines two little analysed aspects of value creation,...