Bergh, Harald Nygard; Kind, Hans Jarle; Reme, Bjørn-Atle; … - CESifo - 2012
We analyze strategic interactions between two competing distributors of an independent TV channel. Consistent with most … of the relevant markets, we assume that the distributors set end-user prices while the TV channel sets advertising prices …. Within this framework we show that the distributors have incentives to internalize the fact that viewers dislike ads on TV …