YILMAZ, Mithat; SAYMALI, Murat - In: Istanbul Commerce University Journal of Social Sciences 23 (2013) 1, pp. 167-180
representing itself everywhere and an icon and a symbol to distinguish it from other companies is needed. At this point, the emblem … / logo appeared. Emblem, product, or service-producing organizations to gain identity, the word has not the characteristics … semantic dimensions of. The emblem / logo on the level below that verbalism and semantic indicators were analyzed descriptively …