DISLI, M.; SCHOORS, K. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2013
We analyze how rebranding affects depositor discipline in a sample of Turkish banks. Depositor discipline refers to the … increase depositor discipline, especially when there is only a small cosmetic change to the name. Rebranding a Turkish named … bank into a foreign named one is associated with increased depositor discipline. In a similar manner, depositor discipline …