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~person:"SCHULTZ, DON E."
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Understanding the Diffusion of Integrated Marketing Communications
KIM, ILCHUL
;
HAN, DONGSUB
;
SCHULTZ, DON E.
- In:
Journal of Advertising Research
44
(
2004
)
01
,
pp. 31-45
Persistent link: https://www.econbiz.de/10005425136
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