SOLNTSEV SERHIY O.; OVCHYNNIKOVA ANNA V. - In: Бизнес Информ (2013) 3, pp. 105-110
The goal of the article is the study of theoretical and methodical grounds of assessing marketing risks when realising … investment projects for increase of efficiency of making managerial decisions and minimisation of the level of marketing risks …, consisting of detection, analysis and assessment of marketing risks. Structurisation of methods of assessment of marketing risks …