Safari, Meysam; Mansori, Shaheen; Sesaiah, Stephen - In: International Journal of Bank Marketing 35 (2017) 4, pp. 583-595
Purpose The purpose of this paper is to document a gap between generation X and Y’s behavior toward decision making for hiring a professional financial planner in context of an emerging country. Design/methodology/approach This research is based on a public survey in Malaysia on the effect of...